Windsor Wardrobe Embraces Rebecca Vallance
Three senior British royals have turned to Australian designer Rebecca Vallance in recent weeks, signalling a subtle shift in royal fashion toward a more modern, globally attuned aesthetic.
In just a few short weeks, three members of the British royal family—Zara Tindall, Princess Beatrice, and Princess Eugenie—have appeared at major public events wearing dresses by Australian designer Rebecca Vallance. Not McQueen, nor Dior, but Vallance’s floral motifs and sculptural femininity have taken centre stage.
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Zara Tindall, daughter of Princess Anne and accomplished equestrian, re-wore a baby-blue Rebecca Vallance midi dress with lace accents to Royal Ascot on 17 June—a look she had previously debuted at the Magic Millions event on Australia’s Gold Coast earlier this year.
Meanwhile, Princess Beatrice made a notable style departure at the Elephant Family fundraiser in Kew Gardens on 13 May, donning Vallance’s metallic Henrietta Button Gown. It was a floral-embellished, structured choice—unexpected yet poised.
Princess Eugenie also opted for Vallance, wearing the Orchid Blues Midi Dress—a backless halterneck in sapphire-toned botanicals—to both the Chelsea Flower Show in May and the UN Ocean Conference in June. Heralded as one of the season’s boldest royal looks, it hinted at a relaxed yet considered formality.
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Rebecca Vallance, who debuted at Paris Fashion Week in 2011, defines her signature as “sculptural femininity”—a measured fusion of classic tailoring and contemporary printwork. She traces her royal connection back to Zara Tindall’s stylist, who first noticed the brand on social media. Since then, her designs have surfaced at Harrods, Royal Ascot, and the Magic Millions Trophy ceremony.
Eugenie’s repeated appearance in the same dress across two high-profile engagements reflects a growing embrace of sartorial sustainability within the House of Windsor—without compromising elegance. It’s a quiet endorsement of rewearing, aligned with modern values yet still steeped in visual distinction.
Vallance calls it “an honour” to dress the royal family, emphasising that these are “organic, authentic partnerships,” rather than orchestrated campaigns. As her designs gain favour within royal wardrobes, they may mark a subtle but meaningful shift in the monarchy’s visual identity—away from heritage-heavy couture and toward a more cosmopolitan, contemporary aesthetic.
